Oct21

5 Reasons Why Web Designers Love Flash

Website design is all about blending visual beauty with usability and Flash is the ideal software for this purpose. With the help of Flash web design, you can add life to web pages and provide interactive user experience to the target audience. Depending on your requirements, you can either build a site entirely on Flash or insert some dynamic content in a few places to make sure SERP ranking of your website does not get hurt. An entirely dynamic site is not searchable by Google and hence, it’s better to use this dynamic technology in only the necessary places, for specific purposes.

The popularity of Flash proves its acceptance among designers and web users. It’s easy to understand why viewers love an animated site because the content looks far more interesting than any static site, but have you ever wondered what benefits developers enjoy by employing Flash in website design?

flash designMake a website attractive: Gone are the days of HTML based text websites. Flash web design looks attractive and can convey important messages visually to the target audience. You can add videos, animated slideshows and other dynamic content for effortless communication. The interactive elements decrease bounce rate and encourage visitors to explore all the sub pages.

Use it as an education medium: If you want to build an educational site, it is the biggest weapon in your arsenal. For example, you can add a tutorial video on the “courses” page to generate interest among the target audience. Since Flash video can be viewed from any desktop/laptop computer, people around the world will understand the value of your educational content and subscribe for the full course after watching the video.

More information in less time: Suppose you are developing a website for music lovers and want to sell the latest MP3s at minimal cost. These days, people don’t like to buy music because free music is illegally available online. To lure customers, you can add a dynamic slideshow of the latest albums and install a dynamic music player to increase conversion rate.

Inexpensive: Developing a Flash website is very cost effective. As long as you know coding, it should not be a problem to develop a dynamic website.

Dynamic yet SEO friendly: If you use animated elements in certain parts of the website, along with HTML content, the site will look beautiful and Google will also be able to scan it. Thus, your site will be able to enjoy top spot on SERPs and users will love it for the dynamic elements.

Flash web design can be viewed using any computer browser. So, you can reach the maximum number of web users all over the world. Due to these benefits, web designers and developers prefer this technology for website design.

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Sep11

Seven Smashing Web Design Trends of 2013

The first half of 2013 is over and like every year, several web design trends flooded the web world this year as well. Website design trends help us understand what designers are thinking nowadays and where technology is going. Here, in this article, I will highlight some of the most popular website design trends of 2013. Some of them you must have noticed while surfing the web and some will become more famous in the coming months.

web design trends

  • Responsive layout: Is it a completely new trend? Not really. Responsive websites have become popular for the past 2-3 years but this year, the trend is omnipresent. Designers have realized that they need to create layouts that can fit the screen size of any internet-enabled device.
  • Retina screen support: Since the launch of iPhone 4, retina screen became a rage in the market and its jaw dropping resolution compelled designers to think differently. Retina screens offer double density of any normal LCD which prompted designers to create the layouts in such a way that they could support the richness of iPhone, iPad and MacBook.
  • Fixed headers: This is a really user-friendly trend which can be done by simply making a few changes in CSS file. In a fixed header website, when you scroll down, the header remains constantly visible with all the navigation links. Fixed headers can be used in any type of professional or personal website because it increases usability.
  • Background features a large photo: It’s a quite useful design technique for any graphic artist or photographer’s portfolio site. Large photographs can be used in the background of other sites as well. There are two advantages of using it. First, it immediately captures visitors’ attention and second, it works as a promotional tool.
  • Minimalism (for landing pages): Minimalism is not a new trend. Agreed! However, this year, web design artists are using minimalism for “landing page”. The landing page of a website helps you capture leads and encourage users to take an action. A minimalistic landing page helps customers focus on the product/service you are selling, not the colors or fonts used on the page.
  • Digital QR codes: This trend is going to take momentum in the coming months. Right now, only a handful of websites have adopted this unique concept. QR codes are generally printed on paper but seeing the growth of QR scanning apps, some website owners have decided to incorporate it in their sites in digital format.
  • Vertical navigation: Love it or hate it, this trend is becoming more popular with every passing year. You have to use vertical navigation intelligently to maintain the usability of the website, because not many people have seen or used it. With the blend of dynamic content, vertical navigation can add elegance to a website.

 So, now you know the 7 most unique web design trends of 2013. Have you noticed something different this year? Something which I didn’t mention in this list? Which new and upcoming trend you liked the most? Share your thoughts.

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Nov19

Simple Techniques to Create SEO Friendly Flash Design

Search engine optimizers always suggest companies to avoid Flash design because according to them dynamic websites are not SEO friendly. It’s true that dynamic websites have some limitations when it comes to SEO, because Google can’ read all the elements included in such sites.

SEO Friendly Flash Design

However, that does not mean a Flash website can’t be optimized for search engines. It depends on the designer and his expertise to make it SEO friendly. Here are some suggestions that will help you build attractive yet search engine optimized multimedia website.

  • Try to avoid designing a completely animated website. Build the core structure in HTML and then add dynamic elements in certain parts of the site to increase aesthetic appeal without losing Google’s favor. For instance, an ecommerce businessman can add an animated photo gallery to showcase products on the homepage.
  • Page loading time is a big issue when it comes to SERP ranking. If a site takes too much time to load, Google considers it as a negative quality and drop its rank. Therefore, keep the SWF file size lightweight and try to end animations within 30 seconds.
  • Flash MX provides various SEO friendly options for better optimization. You can include keywords in dynamic content so that latest FLV players can easily read them.
  • Incase you add a movie in your site, insert keywords in the HTML link of the video and post it below the file.  This will make search engine’s job easier.

If you want to share some other optimization tips, please feel free to share your suggestions below.

 

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