Flash banner design calls for you to pay attention to some factors that will ensure success.  Below are some of the factors that will help you come up with innovative Flash design and promote your company in the internet.

• Small file size– The foremost factor to consider is small size of the files. Flash files that are big in size can slow the loading speed of the website. To create small and user-friendly banners, it is advisable to use a small number of colors, gradients and dotted lines.

• Easy-to-read fonts– Choose the fonts that are easy to read. But be sure to use fonts that go with the design. The fonts that are mostly used in Flash design are Verdana, Arial and Times New Roman because these fonts increase the readability. Stay away from designer fonts. Remember, the right font, used in the right size, will attract visitors better.

• A ‘close’ button must be there– Whether you are designing your Flash banners yourself or have hired a Flash design company, banners must always have a ‘close’ option. In today’s fast-paced world, time is a huge constraint. Nobody wants to waste time on a Flash banner as those are mostly promotional. You must not force your visitors to see the banner. Otherwise it can do more harm than good to your online presence.

• There should be a time limit for the animation– This is again an issue about time. Since banners are mainly promotional, they should have a time limit. A banner that’s too long may disinterest the visitors. If you are making a customized banner, make it brief. The best timeframe for a banner is 15 sec to 30 sec.

• A ‘pause’ button is necessary– A Flash banner is created to promote your business. But what’s the purpose of promotion if you end up annoying the visitors? Therefore, Flash banner design (with or without sound) must always have a ‘pause’ button so that visitors can skip it or watch it later according to their convenience.

So, Flash banners need not try to grab attention. They should be designed in such a way that they attract attention on the first look. Efficient professionals at companies like Flash Design India can help you achieve that.

Given below are some designing tips that will help you create various innovative and creative flash banners that are sure to hold the fancy of users.

Keep the file size small: The foremost thing to remember is that flash files should be kept small and compressed. A big flash file tends to make the site heavy and slower. To have your flash banner small and easy to use, it is suggested that you make use of limited colors, dotted lines and gradients.

Use the best font to improve the readability: When designing a flash banner it is important to choose the best font that goes well with the designing. The right font along with its right size is important to make a better impact on your customers. Mostly professional fonts such as Arial, Times New Roman and Verdana are used in flash banners for easy understandability instead of designer fonts which becomes complicated and complex for customers to understand.

Always include a close button: While designing banners, it should be maintained that banners should be always kept as optional. In present days, users do not have time to waste. Always remember that ad banners are promotional items which should not be forced on customers. Therefore a close button is a must in flash banner designing.

Limit animation timeframe: Banners are used for promotional purpose and should be able to attract a user’s attention. But the banner should not be too long that tries to completely pull a user away from the page they are searching for. A custom flash banner therefore should be to the point and short in timeframe. The ideal time for a flash banner is 15seconds to maximum 30seconds.

Include a pause button: The purpose of a flash banner is to promote your company but not to annoy potential customers. Hence there should always be a pause button so that users can skip away or stop the movie clip as per their need and wish. Mostly flash banners having sound should compulsorily have the pause button for user convenience.