The main purpose of designing a banner for your website is to hold user’s interest in your website. To achieve this aim, creating a catchy and attractive banner is very important. Banner forms the face of your site that represents a company’s image and values to potential customers and users. You can opt for flash banners that not only make your company banner look attractive and smart but also promotes it well among target audiences. But while designing a flash banner, several points or tips need to be followed to ensure that the banner is successful in its purpose of uplifting a company’s reputation to customers.

Given below are some designing tips that will help you create various innovative and creative flash banners that are sure to hold the fancy of users.

Keep the file size small: The foremost thing to remember is that flash files should be kept small and compressed. A big flash file tends to make the site heavy and slower. To have your flash banner small and easy to use, it is suggested that you make use of limited colors, dotted lines and gradients.

Use the best font to improve the readability: When designing a flash banner it is important to choose the best font that goes well with the designing. The right font along with its right size is important to make a better impact on your customers. Mostly professional fonts such as Arial, Times New Roman and Verdana are used in flash banners for easy understandability instead of designer fonts which becomes complicated and complex for customers to understand.

Always include a close button: While designing banners, it should be maintained that banners should be always kept as optional. In present days, users do not have time to waste. Always remember that ad banners are promotional items which should not be forced on customers. Therefore a close button is a must in flash banner designing.

Limit animation timeframe: Banners are used for promotional purpose and should be able to attract a user’s attention. But the banner should not be too long that tries to completely pull a user away from the page they are searching for. A custom flash banner therefore should be to the point and short in timeframe. The ideal time for a flash banner is 15seconds to maximum 30seconds.

Include a pause button: The purpose of a flash banner is to promote your company but not to annoy potential customers. Hence there should always be a pause button so that users can skip away or stop the movie clip as per their need and wish. Mostly flash banners having sound should compulsorily have the pause button for user convenience.